By combining cutting-edge 3D and XR technologies, the merger between SmartPixels and LS GROUP enables businesses to create immersive experiences while transforming the product lifecycle, from design to marketing. This alliance encompasses stages such as creation, testing, training, marketing, and sales in both industrial and retail sectors.
LS GROUP, a specialist in immersive and 3D technological solutions, today announced the merger with SmartPixels, a French company founded in 2015 and an expert in product customization for the luxury sector. By acquiring SmartPixels, LS GROUP aims to create a market leader combining expertise in 3D technology, photorealistic rendering, XR solutions, CAD (Computer-Aided Design) processing, and product digitization.
“The merger with SmartPixels marks a decisive step in our ambition: to become a key European player through the excellence of our services. Our mission is clear: to unite the talent and know-how of companies in our sector to build a dynamic and structured ecosystem. This approach reflects LS GROUP's bold vision, determined to consolidate its leadership while accelerating its growth strategy through mergers and acquisitions.”
— Stéphane Imbert, President of LS GROUP
This strategic move combines SmartPixels’ expertise in generating synthetic images and online product customization with LS GROUP’s well-known solutions for virtualizing products and human processes in industrial workflows. Together, the two companies aim to transform customer experiences and enhance user engagement through immersive visualization solutions adaptable to diverse scenarios.
“We are delighted about this merger with SmartPixels, which strengthens the competitiveness of industries and luxury brands by offering unprecedented immersive and personalized solutions. The complementarity of our expertise enables us to propose a new generation of solutions that reinvent user experiences and optimize customer engagement,” said Bertrand Piquard, General Manager of LS GROUP.
“By combining SmartPixels’ advanced web expertise in deploying online product configurators with our immersive simulation capabilities, we can better and more effectively meet the current needs of clients in the industry, luxury, and automotive sectors, allowing them to differentiate themselves sustainably in the market.”
SmartPixels, which collaborates with luxury brands in fashion and accessories such as Christian Louboutin and John Lobb, brings valuable expertise in visual customization and digital product integration.
Julien Berta, President of SmartPixels, added: “The teams at SmartPixels and LS GROUP share a common vision of client-focused innovation. Our integration into LS GROUP enables us to offer comprehensive solutions perfectly tailored to the challenges of the luxury and industrial sectors. This is a unique opportunity for us and our clients to elevate the consumer experience to the next level.”
A Strong Impact for Clients and the Luxury Sector
From now on, LS GROUP clients benefit from a broader range of services, including human factor simulation tools, product configurators, as well as virtual prototyping and augmented reality solutions for industrial and commercial applications. This merger also enables the company to meet the growing demands of luxury brands for product personalization, thanks to an offering that evolves to include not just custom services but also products. This involves a new offering built on a global platform designed for complete product lifecycle management.
A New Generation of Solutions for Industry 4.0 and Retail
By combining advanced 3D and XR technologies, LS GROUP’s acquisition of SmartPixels allows businesses to create immersive experiences while optimizing their processes. This integration aims to streamline prototyping costs, deliver advanced customization experiences, and support better decision-making.
About LS GROUP
Founded in 2009 by Stéphane Imbert, a former PSA executive, LS GROUP develops applications that facilitate the adoption and use of 3D technologies. As a recognized player in Virtual Reality (VR) and Augmented Reality (AR), LS GROUP is committed to enhancing the products and services of various companies and optimizing their industrial processes.Today, the company counts renowned clients such as Airbus, Renault, Stellantis, Alstom, and Saint-Gobain.Based in Suresnes, the company employs around 60 people and operates both in France and internationally.
For more information: https://www.ls-group.fr/en
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